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Cornwall Innovation Club Catch-up: Creative Innovation

17 March 2021

Acceleration Through Innovation 2 (ATI2), in partnership with Cornwall Chamber of Commerce, hosted its first Cornwall Innovation Club of the season (11th Feb 2021). Over 45 businesses registered to join our ‘Creative Innovation’ knowledge sharing webinar, which featured three very different business leaders from within the creative sector.

From digital creation, to luxury cake and designing beautiful lifestyle products, club members heard about three different approaches to creativity and gained valuable insights – all of which demonstrated, in their own way, how their creativity has helped their business innovate, pivot and prosper during the pandemic.

“I personally gained a lot from today’s session. Food for thought and I have ideas to grow my business” says Liz, one of the business members who signed in for the online event.

But don’t worry if you missed it. If you would like to watch the full event online, the recording can be found on ATI2’s new digital platform: The Innovation Studio. ATI2 clients can request exclusive access logins by registering your interest at or emailing

Alternatively, you can also read our series of Creative Innovation blogs, which provide a summary of the key learnings and takeaways from each speaker’s presentation, simply click on the links below:

Speaker 1: Jacob Beckett – Executive Creative Director at Vitamin Cornwall

Thinking laterally, not literally.


Speaker 2: Tara Ashe – Founder & Lead Designer at Block Design

Process Makes Us More Creative


Speaker 3: Phil Jensen – Director at Black Box Cake, The Cake Professionals & Peboryon

Creativity in Crisis


The next Cornwall Innovation Club (15th April 2021), titled ‘Rewilding Our Business Mindset’, will explore sustainability as an ethos and will discuss how businesses can work within the landscape, and make the most of the natural assets that surround them. So, if your business has aspirations of being more sustainable, do check it out and register your place here.

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