Register Interest Innovation studio
30/09/2021 9:30 am - 11:00 am

Cornwall Innovation Club: The Power of Play

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Delivered by ATI² and the Cornwall Chamber of Commerce, the Cornwall Innovation Club is a bi-monthly, fully-funded networking event.

Join ATI2’s next Cornwall Innovation Club, ‘The Power of Play’, where we will be exploring how businesses can adopt gamification as a way creating new products, services and experiences, or enhance existing ones.

Play is a powerful driver for consumers and can be a great source of innovation. It can increase brand awareness, cultivate customer loyalty and, such as in the case of Lego Serious Play, it can even be used as a way to unlock new ideas, learn and get employees to think in new and novel ways.

Famous examples of gamification include Google, whose online learning platform Google Digital Garage encourages learners to level up, and then there’s McDonalds with their infamous McDonalds Monopoly board which entices customers back for more to complete the board.

Whether a playful approach is applied digitally or physically, gamification has been successfully leveraged by many businesses and, depending on the the idea, it doesn’t have to be expensive either.

This event will look at how businesses can use gamification techniques and new technologies to innovate and will feature a range of speakers showcasing different examples that may inspire your business to harness the power of play!

If you have a small pile of Lego at home or can borrow some from a generous child, then make sure you have it to hand for this playful webinar.

Our guest speakers will be announced at a later date via our social media channels. Follow us on Twitter, LinkedIn or Facebook for the latest updates.

The Cornwall Innovation Club is a complimentary webinar delivered by ATI2 and hosted in partnership with Cornwall Chamber of Commerce. ATI2, funded by the European Regional Development Fund (ERDF), is project led by the University of Plymouth which supports business innovation across Cornwall and Isles of Scilly.